时 间:2022年9月20日(周三)下午14:30-16:00
地 点:bet3365标准版508会议室
报告题目:Online retailers' platform-based Worry-Free-Shopping: Retailing strategy considering consumer valuation bias
【内容简介】
Platform-based Worry-Free Shopping (WFS) is a retail service system developed by online platforms. Online retailers on such platforms can actively decide whether to provide WFS services for consumers. If WFS service is offered, a WFS logo will be displayed on the product information page by the platform. Although WFS can enhance consumers’ willingness to pay, it incurs cost for online retailers and may cause more product returns due to valuation bias. This paper investigates when an online retailer on a platform should offer customers WFS, and it explores the detailed effects of WFS on the retailer, platform, customers, and society. We find that although the platform can take a “hands-off” attitude towards the retailer in most cases, they may have conflicting interests when providing WFS, so we have developed a mechanism to coordinate their benefits. Our results explain why the platform develops such a WFS service system, and when it should incentivize the online retailer to offer WFS to customers.
【主讲人简介】
周强,安徽财经大学bet3365标准版教师,中国科学技术大学管理科学与工程专业博士,美国华盛顿大学(西雅图)联合培养博士。主要研究方向为运营管理、决策分析、互联网金融,在国际主流期刊发表多篇学术论文,包括International Journal of Production Economics、Transportation Research Part E: Logistics and Transportation Review、Journal of Optimization Theory and Applications等。
报告题目:中国环境规制对绿色消费的影响研究
【内容简介】
面对资源约束趋紧、气候变暖持续的自然环境,绿色消费无疑是一项有益于生态和人类协调发展的消费模式。文章基于Ramsey-Cass-Koopmans和Copeland-Taylor模型,从消费端和生产端引入环境和自然资源因素进行拓展,结合外部性、波特假说、消费者偏好等理论,分析环境规制对绿色消费的影响机理,并运用中国2004~2020年省级面板数据进行实证检验。研究发现,环境规制显著提高了绿色消费水平。在影响机制方面,环境规制通过提高技术创新水平、降低能源消费总量促进绿色消费,但是其产业结构机制有待完善。文章为发挥环境规制效应、完善绿色消费政策提供了重要启示。
【主讲人简介】
马晓伟,博士,安徽财经大学bet3365标准版教师。主要研究方向为绿色经济、绿色金融。